Project Overview
Sukhadaa is a luxury Ayurveda retreat nestled in Khao Yai, Thailand, dedicated to helping guests find balance, healing, and rejuvenation. I led the design of a digital experience that mirrors the serene, luxurious, and authentic nature of the retreat, creating a platform to inform, inspire, and convert visitors into bookings.
Empathize & Define
Ideate
Design & Prototype
Test & Iterate
Sukhadaa
UI/UX Design
Solo Project
Jan 2025 - Jun 2025
Challenges
Build a website that communicates trust, professionalism, and tranquility.
Make it easy for users (international and local) to explore retreat offerings and book seamlessly.
Highlight unique features of Sukhadaa, including personalized Ayurvedic treatments, lush accommodations, and holistic wellness experiences.
Research & Insights
Conducted user interviews with 12 potential customers (both Thai and international) to understand what they value in wellness retreats.
Analyzed competitor websites for best practices and gaps in user experience.
Identified that the target audience seeks clarity, aesthetic calm, and confidence in booking.
Key Features Delivered
Intuitive, mobile-first design optimized for conversions.
Elegant booking interface with calendar integration.
Engaging homepage that conveys trust and luxury.
Modular design system for future scalability.
Results
Increased online booking inquiries by 30% within two months of launch.
Reduced average time-to-booking completion by 40%.
Received positive feedback from early users praising the site’s calm, inviting experience.